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Drugstore shampoos —and affordable beauty finds in general — are having a resurgence. And to that we say: It’s about time. The best drugstore shampoos, after all, like drugstore foundations or mascaras, don’t sacrifice quality despite being highly affordable.
In fact, many top drugstore shampoos come from reputable brands we all know and love — think Dove or L’Oréal — while targeting various hair types and needs. Unconvinced? This past December, mega-influencer Alix Earle took to TikTok to share that she’s ditching high-end shampoo formulations in favor of something much simpler: Pantene shampoo, which she credits for soft-as-silk hair. She waxed poetic about her high school days of healthy hair that was powered by simple hair products, prompting a flood of followers to echo the sentiment that drugstore shampoos have never done them wrong (unlike overhyped and overpriced offerings that oftentimes end up being a disappointment).
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@alixearle Seeing my hair that long & healthy makes me sick .. id do anything
♬ original sound – Alix Earle
Top Drugstore Shampoos of 2025
- L’Oréal Paris EverPure Bond Repair Shampoo
- Mielle Organics Rosemary Mint Strengthening Shampoo
- Kristin Ess Hair the One Signature Shampoo
- Dove Scalp + Hair Therapy Hydration Shampoo
- Garnier Fructis Hair Filler + Vitamin Cg Strength Repair Shampoo
- Pura D’Or Anti Hair-Thinning Biotin Shampoo
- Ogx Renewing + Argan Oil of Morocco Shampoo
- Monday Moisture Shampoo
- Neutrogena T/Sal Therapeutic Scalp Build-Up Control
- Pantene Pro-V Daily Moisture Renewal Shampoo
- Viviscal Thickening Shampoo
- L’Oréal Paris EverPure Sulfate-Free Purple Shampoo
- Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo
That being said, there should be nothing haphazard about this choice. Shampoos, like conditioners, can majorly affect not only the look of your hair but also its composition on a cellular level, impacting everything from your hair’s hydration levels to your scalp health. Different shampoos work better or worse for varying hair types and textures, too, so finding the most advantageous formula for you — whether you want to enhance your natural curls, reverse the heat damage caused by hair styling tools, or something else entirely — is of utmost importance.
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Ready to become a drugstore shampoo convert? We’re here to help you decide which exact bottle to invest in. Many of the below recommendations are sourced directly from WWD’s list of the Greatest Hair Products of AllTime — which was curated by polling close to 700 beauty industry insiders—and we’ve also taken it upon ourselves to test no shortage of them in service of providing you with shampoos that are truly and utterly worth your time.
Without further ado, here are the 14 best drugstore shampoos of 2025 to attain gorgeous hair for less.
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L’Oréal Paris EverPure Bond Repair Shampoo
$8.97$9.9910% off
Buy Now at amazon
$9.99
Buy Now at ulta
L’Oréal’s EverPure line prides itself in being completely sulfate-free and designed for all hair types under the sun, but it’s an especially worthy drugstore shampoo for color-treated hair. This particular repairing shampoo is all about strengthening the bonds that are lost when hair is bleached, highlighted, or colored all over. Use it one to three times a week (letting it set for 5 to 10 minutes before rinsing) to maximize its effectiveness. We love the product so much that it earned a coveted spot on our roundup of the best Amazon beauty products, after receiving over 2,000 five-star ratings on the retailer’s site.
Editor testing and review notes: “Blame it on bleach or regular use of hot tools — my hair leans on the dull side, no matter how many hair masks I slather on. After two washes with the corresponding conditioner, this shampoo gave me a visible boost in shine. That, combined with a little leave-in conditioner on my ends, creates the effect of super healthy hair.” —WWDShopSenior Beauty & Lifestyle Commerce Editor Claire Sullivan
Price upon publish date of this article:$8.97
Mielle Organics Rosemary Mint Strengthening Shampoo
$9.97
Buy Now at amazon
$10.99
Buy Now at ulta
This Mielle Organics shampoo is a veritable TikTok hit, with many shoppers awarding it high marks for aiding in hair growth and density. Infused with biotin, it strengthens, boosts shine, and doubles down on split ends. According to the women-owned brand itself, the shampoo is optimal for hair ranging from types 3A to 4C, though anyone will find it a net-positive addition to their hair care routine. Got curls? You’ll particularly appreciate the sheer bounce the Rosemary Mint Strengthening Shampoo provides, not to mention an appearance of greater vibrancy and hair health.
Editor testing and review notes: “I tried this shampoo after loving the results of the brand’s rosemary oil. It provides a nice cooling sensation on my scalp when I use it and always leaves my curls looking hydrated and healthy. Note that it takes some elbow grease to lather up, given the thick texture of the shampoo. But a little goes a long way, so the value is pretty amazing.” —Sullivan
Price upon publish date of this article:$9.97
Kristin Ess Hair the One Signature Shampoo
$11.97
Buy Now at amazon
$12
Buy Now at ulta
It can be tough to find a sulfate-free shampoo that gives you the squeaky-clean feeling you crave after a wash, but celebrity hairstylist Kristin Esshas crafted her The One Signature Shampoo with just this balance in mind.
It’s one of the best drugstore clarifying shampoos, as it cleanses without robbing hair of its natural oils; enhances shine; lathers like a dream; and contains special technology to “zip up” split ends while helping protect your entire head of hair from environmental stressors. Though many drugstore shampoos are prone to having scents on the more synthetic side of things, this formula has sophisticated notes of sandalwood and amber.
Editor testing and review notes: “For the price, I’m always impressed by the results I get when I use this shampoo. It lathers up enough for me to easily work the product into my roots without needing a double wash, but it never leaves my hair tangly or feeling stripped. The dispenser also makes it simple (and mess free) to get just the right amount of product.” —Sullivan
Price upon publish date of this article:$11.97
Dove Scalp + Hair Therapy Hydration Shampoo
$9.31$9.997% off
Buy Now at amazon
$11.99
Buy Now at cvs
Your local drugstore isn’t always the ideal place for finding sulfate-free shampoos, but this standout pick from Dove is the exception. It cleanses hair without stripping it of moisture, and instead of going harsh on your scalp, this top drugstore shampoo balances it with ingredients like vitamin B3 and zinc. Dove’s formula also seals in hydration and strengthens hair fibers —granting resilient hair for days. Though any hair type will surely benefit from this selection, it’s particularly recommended for those with dry, coarse hair or a sensitive scalp.
Price upon publish date of this article:$9.31
Garnier Fructis Hair Filler + Vitamin Cg Strength Repair Shampoo
$7.99$9.9920% off
Buy Now at amazon
$9.99
Buy Now at ulta
Those with fine, damaged hair will appreciate the thickening results of Garnier’s Hair Filler Shampoo. Peptides and citric acid work to patch up weak spots in individual strands of hair, resulting in fuller-looking, healthier hair with consistent use. For best results, use it with the rest of Garnier’s Hair Filler System (which includes a repair treatment, conditioner, and hair serum). Then watch as your hair experiences the revival of a lifetime.
Price upon publish date of this article:$7.99
Pura D’Or Anti Hair-Thinning Biotin Shampoo
$29.99$39.9925% off
Buy Now at amazon
Equipped with a targeted blend of plant-based ingredients like nettle leaf extract and seaweed, this top drugstore shampoo helps strengthen follicles for fuller-looking hair over time. Those with sensitive scalps or damaged, color-treated hair — as well as fine and thin hair types — will be impressed by results they’ll see after just a few uses of this shampoo. But don’t take our word for it: Over 17,000 five-star reviews on Amazon send a loud-and-clear message.
Editor testing and review notes: “This shampoo is a regular player in my hair care routine. I have a lot of hair, but recently noticed thinning around my temples and have incorporated a few different serums and supplements to counteract that. Few are as enjoyable to use as this shampoo —it has a subtle scent, lathers up very easily, and leaves my feeling clean but not stripped.”
Price upon publish date of this article:$29.99
Ogx Renewing + Argan Oil of Morocco Shampoo
$10.69
Buy Now at ulta
$8.89
Buy Now at target
After its relaunch last year, the Ogx Renewing + Argan Oil of Morocco Shampoo now boasts LipiPro Shield technology — which infuses strands with proteins and lipids for maximum strength, while protecting them from breakage and frizz. The star ingredient in this drugstore shampoo is argan oil, though, which imparts shine and hydration visible after a single wash. For added impact, consider pairing with the Ogx Renewing + Argan Oil of Morocco Conditioner: another drugstore favorite that doesn’t miss.
Editor testing and review notes:“Some hydrating shampoos can weigh down my hair, resulting in lackluster volume and causing me to pencil in my next wash day sooner than I’d like. This one strikes a great balance of moisturizing my hair without leaving it greasy or flat — a rare feat.” —Sullivan
Price upon publish date of this article:$8.89
Monday Moisture Shampoo
$6.97$7.9913% off
Buy Now at amazon
$7.99
Buy Now at ulta
The first thing you might notice about the Monday Moisture Shampoo is its sleek-and-chic packaging. Look beyond that, though, and you will realize it’s a salon-quality provider of moisture for dry and damaged hair (and is, as a matter of fact, a leading drugstore shampoo for curly and coily hair types). Packed with coconut oil, rice protein, shea butter, and Vitamin E, it works to seal the cuticle, help hair not only achieve but also retain moisture, and create a shinier overall appearance. As for the shampoo’s scent? Peak-of-spring gardenia that will send you running to the shower on every wash day.
Price upon publish date of this article:$6.97
Neutrogena T/Sal Therapeutic Scalp Build-Up Control
$7.32
Buy Now at amazon
$9.39
Buy Now at target
Though an under-$8 shampoo might raise some eyebrows — even when shopping at a local CVS —we guarantee you there’s nothing suspicious about this bestseller from Neutrogena. The T/Sal Therapeutic Scalp Build-Up Control Shampoo is a powerful dandruff-buster that runs on salicylic acid; apart from clearing scalp buildup and reducing inflammation, this active ingredient also eliminates the itching and dryness associated with these pesky problems.
Price upon publish date of this article:$7.32
Head & Shoulders Bare Soothing Hydration Shampoo
$12.19
Buy Now at target
$10.99
Buy Now at cvs
Formulated with just nine ingredients and free of silicones and sulfates, Head & Shoulders’ Bare Soothing Hydration Shampoo acts as a dandruff-eliminating wizard by way of zinc pyrithione. Consistent use will put a definitive end to your scalp’s flakiness, and notes of orchid and aloe will entice you to lather it up.
Price upon publish date of this article:$10.99
Pantene Pro-V Daily Moisture Renewal Shampoo
$6.39
Buy Now at target
Between its Pro-V Daily Moisture Renewal Shampoo and Conditioner, Pantene sells one product every second, which should be proof positive of the line’s staying power and results. If we had to guess, this might have been the very shampoo Alix Earle was hyping up in her aforementioned ode to drugstore hair care, and it lives up to this hype by providing 72-hour, nutrient-rich hydration and bond strengthening. The shampoo is gentle enough to use on a daily basis — granting roots-to-ends softness that will have you hooked.
Price upon publish date of this article:$6.39
Viviscal Thickening Shampoo
Buy Now at amazon $11.39
$19.99
Buy Now at ulta
Viviscal is primarily known for its famed hair growth supplements, but the brand’s Thickening Shampoo is a gem in its own right. It helps reverse hair loss caused by factors like stress, overstyling, aging, nutrient deficiencies, and beyond —leading to the thicker and fuller hair you’ve been manifesting. This is achieved courtesy of the shampoo’s proprietary complex of seaweed, marine collagen, biotin, and keratin: all A-list ingredients in the world of hair.
Price upon publish date of this article:$11.39
L’Oréal Paris EverPure Sulfate-Free Purple Shampoo
$8.97$9.9910% off
Buy Now at amazon
$9.99
Buy Now at ulta
Featuring purple pigmentation that neutralizes brassiness and yellow undertones, L’Oréal’s Sulfate-Free Purple Shampoo from the beloved EverPure line is perfect for keeping blonde, color-treated locks vibrant for as long as possible after leaving the salon. Because moisture is of prime importance for colored hair, this product also works to hydrate it deeply and not just superficially.
Price upon publish date of this article:$7.99
Vichy Dercos Selenium Sulfide Anti-Dandruff Shampoo
$19.99
Buy Now at amazon
$19.99
Buy Now at cvs
Vichy’s Selenium Sulfide Anti-Dandruff Shampoo is yet another dandruff-specific hotshot. Thanks to selenium sulfide—an anti-fungal treatment —as well as niacinamide and glycerin, it drastically reduces flaking, scalp itchiness, and dryness. Reducing greasiness while also moisturizing is a tall order, but one that the Selenium Sulfide Anti-Dandruff Shampoo has no problem following: making it one of the best drugstore shampoos for oily hair.
Price upon publish date of this article:$19.99
Where to Shop Drugstore Shampoos Online
The prices of beauty finds at brick-and-mortar drugstores tend to fluctuate by region, but they stay more or less stable (and oftentimes cheaper!) at retailers like Amazon, Ulta, or Target. Shopping for shampoos online will also make you privy to commonly asked questions about the products; what reviewers with various hair types and needs report liking or disliking; and what other items from a given brand’s line or collection are worth snagging as add-ons. Below, we break down the perks of each major e-tailer that sells top-rated drugstore shampoos.
- Amazon.com: In recent years, Amazon has become the one-stop shop for casual beauty lovers and industry experts alike. The retailer’s storefront boasts an incredible assortment of vetted beauty essentials,including drugstore mascara,women’s perfume,and skin care tools that have thousands of honest customer reviews you can read before clicking “add to cart.”One of the major benefits of shopping for affordable and quick-shippingbeauty products on Amazonis that you have access to discounts all throughout the year.
- Ulta.com: Ulta typically offers the widest range of shampoo brands at affordable prices, including beloved drugstore ones like L’Oréal and Ogx. What’s more, if you’re an Ulta Beauty Rewards member, you can rack up points with every purchase which can then be used to add extra beauty goodies to your cart. The program also grants access to exclusive discounts, early sales, and a free gift on your birthday. All things considered, you’ll be tempted to shop at Ulta for more than just shampoo. Trust us.
- Target.com: This retailer’s online beauty aisle features flash deals on bestselling drugstore shampoos, as well as the occasional free gift card you can put towards your next order. Target offers same-day pickup and curbside delivery, easy beauty returns even after the product’s been opened, and express or two-day shipping options. In a nutshell, it’s convenience incarnate — ensuring you waste no time in securing the luscious locks of your dreams.
- CVS.com: Ordering drugstore beauty products from CVS’ site comes with tons of deals and perks you’d miss out on when shopping in-store. Year-round, online orders can receive free shipping on eligible products and earn you ExtraBucks with a CVS ExtraCare card. The range of shampoos you’ll find online at CVS is likely to be more extensive than what’s stocked on the retailer’s shelves nationwide. As long as analysis paralysis doesn’t set in, this is a major benefit to consider.
How We Chose the Best Drugstore Shampoos
To curate our list of the very best drugstore shampoos, WWD Shop editors conducted extensive tests and trials of products that rank at the top of this category on the market — while also getting a sense of what everyday customers think of them, examining ingredient lists beyond marketing copy, and further verifying legitimacy in the most nitty-gritty ways possible. What’s more, we made sure many of the picks (,Kristin Ess Hair’s The One Signature Shampoo, andVichy’s Dercos Selenium Sulfide Anti-Dandruff Shampoo, among others) aligned with what WWD deemed as theGreatest Hair Care Products of AllTime this year: bestowing upon them yet another layer of expert approval.
As for testing, we conducted rounds of it across our team’s varying hair types and needs: working to integrate each shampoo into our individualized hair care routines to see if it truly did what it promised over the long-term, bypassing adverse effects like stripping hair of natural oils or fading the looks of color-treated strands. As the end result of this process, we honed in on 14 standout options that each bring something different to the table, besides, of course, all keeping your hair’s (and wallet’s!) best interests in mind.
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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.Learn more about us here.
Meet the Testers & Authors
Stacia Datskovskais a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on leading hair care products in the beauty industry, shampoos included. She also prefers to shop for them at drugstores and, like Alix Earle, is convinced that this is the best way to go about it.
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as an editor, so she’s well-versed in selecting the products that make a meaningful difference in your skin and hair. Sullivan contributed to product testing for this article on top drugstore shampoos.