With the return of the Singapore Grand Prix this September, The LEGO Group and the Mercedes-AMG PETRONAS F1 Team have teamed up to bring the LEGO Technic Grand ‘Brix’ Pop-Up Experience to Wisma Atria from 13 to 22 September. Motorsport fans can immerse themselves in the F1 season with exciting building activities and speed challenges starting from 2pm on the first day, and from 11am to 9.30pm daily thereafter.
Designed in close collaboration between experts from The LEGO Group and the Mercedes AMG Petronas F1 Team, the life-sized LEGO replica of the LEGO Mercedes-AMG F1 W14 E Performance model is a true marvel of construction and design. Fans can get up close to appreciate the intricate details and craftsmanship of this LEGO creation, which features a real steering wheel made from LEGO bricks, complete with rotatable selectors and shifting pedals.
Crafted from 192,937 LEGO bricks over 2,428 hours, the spectacular model was brought to life by a dedicated team of 15 model builders. Measuring 5.1 metres in length and 2.2 metres in width – eight times the size of the 42171 LEGO Technic Mercedes-AMG F1 W14 E Performance set – the giant LEGO display showcases the boundless power of creativity and imaginative building.
To gear up for the Singapore Grand Prix, visitors can put their racing skills to the test with various interactive stations at the pop-up. At the LEGO Race Training station, participants can sharpen their reflexes in a race against the clock and hit all 30 lights on the display to complete the challenge. At the LEGO Build for Speed station, players will be tasked to swiftly replace the tires on a LEGO vehicle in an exhilarating timed challenge, ensuring the vehicle is ready to hit the tracks. The top three fastest players will win the 42165 Mercedes-AMG F1 W14 E Performance Pull Back set.
Visitors can also unleash their imagination and design a custom racing machine that will dominate the Grand Prix at the LEGO Build and Race station, and get ready to race their loved ones in a thrilling showdown. Fans can also pose alongside the life-sized LEGO Mercedes-AMG F1 W14 E Performance display and share their photos on social media with the hashtags #LEGOSG #LEGOWISMA #LEGOF1SG and @LEGO.
Upon completion of these missions on their training passport, players can redeem a F1-themed sticker sheet as memorabilia. Other interactive activities include the displays of the drivers’ accessories and a celebratory photo opportunity on the Glory Podium. For more details on the activities, please refer to Annex A.
Connect with the thrill of racing with LEGO Mercedes sets
Fans can dive into the thrill of racing with the LEGO® Technic Mercedes-AMG F1 W14 E Performance sets, designed for different age groups. Channel a champion’s focus with the 42171 Mercedes-AMG F1 W14 E Performance set for adults aged 18 and above, or engage in roleplay with the 42165 Mercedes-AMG F1 W14 E Performance Pull Back set, perfect for children aged 7 and older.
The 42171 Mercedes-AMG F1 W14 E Performance, a 1:8 scale model for adults, features authentic livery details, a working V6 engine with moving pistons that fans can explore up close when removing the engine cover, an opening wing inspired by the real world car’s DRS, individual suspension, functioning steering and slick tires.
The 42165 Mercedes-AMG F1 W14 E Performance Pull Back set offers a thrilling project for children aged 7+, accompanied by a realistic pull-back action to send the model racing for a great action-packed play, as they recreate their favourite racing moments and imagine life as a champion driver
The sets are available across LEGO Certified Stores (LCS), LEGO Official Store on Lazada, Shopee, Amazon as well as major retailers and department stores in Singapore.
Rev up your engines and immerse in the excitement of the F1 season with us!
ANNEX (A) - Overview of activities at the LEGO Technic Grand 'Brix' Pop-Up Experience
Date: 13 - 22 September 2024
Location: Entrance/ exit of Wisma Atria, 435 Orchard Rd, Singapore 238877
Timing: 11.00am to 9.30pm daily (except from 2pm on the first day of event)
1.LEGO Mercedes-AMG F1 Display
- Snap a photo with the life-sized LEGO Mercedes-AMG F1 display, and share it on your social media with the hashtags #LEGOSG #LEGOWISMA #LEGOF1SG and tag the @LEGO IG account.
2.LEGO Race Training
- Rev up your reflexes and get ready to prove that you have the lightning-fast reactions of a true racing champion. In this high-speed digital game, tap on all 30 lights on the display to complete the challenge. The top three fastest players will win the 42165 Mercedes-AMG F1 W14 E Performance Pull Back set.
3.LEGO Build for Speed
- Do you know a racing car inside and out? Complete the pit stop challenge to change out the tires and parts of the LEGO vehicle within 60 seconds.
4.LEGO Build & Race
- Unleash your inner engineer and design a custom racing machine that will dominate the Grand Prix! Line up your custom-built race car and race your family and friends to the track. Ready, set, go!
5.Glory Podium
- To celebrate the end of your race training, strike a pose with the LEGO props on the Glory Podium.
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